Radnor Fruits & Disney – the perfect choice for kids
We are delighted to unveil a new collaboration with Disney.
To celebrate the live-action reimagining of their 2002 animated classic Disney Lilo & Stitch, Radnor Fruits has today launched three character-inspired flavoured drinks.
The specially branded 200ml Tetra Paks feature a design of the Disney Stitch character from the film and in flavours which include Apple, Forest Fruits and Orange.
Radnor Fruits is a School Approved (in England, Wales and Northern Ireland) range of ambient juice drinks which contain 50% Radnor Hills spring water, 50% real fruit juice and no added sugar.
The Radnor Fruits Disney Stitch range is packaged in lunch box ready Tetra Pak cartons, made with a pull tab technology which means children can drink straight from the pack. The drinks align with government guidelines of school foods standards and are CQUIN and HFSS compliant as well as being allergen free.
Chris Butler, Marketing Manager of Radnor Hills, which this year celebrates its 35th anniversary, said: “We’ve been keeping children happily hydrated for over 30 years, so it’s very exciting to announce our first collaboration with Disney.
“Disney Lilo & Stitch is a film celebrating the importance of family and community which makes this collaboration extra special as our Radnor Fruits brand is loved by children and parents alike and is all about creating moments of joy.
“The new trio of our best-selling fruit flavours have been a success from the start with retailers and foodservice loving the combination of Radnor Fruits, a trusted family brand, with the fun of a Disney Stitch design.
“We’re seeing branded and licensing products like this really fuelling the growth of the category and parents are looking for products that they can trust and that their kids will enjoy.
“Our Radnor Fruits Disney Lilo & Stitch range is designed for convenience and is perfect for lunchboxes, travel or daily hydration with our 200ml cartons perfect for little hands.”
The new products are now available online in-store across the UK at Morrisons and will be supported with advertising, sampling, Disney digital POS and a TikTok live event with giveaways.
All trade related questions please call Radnor Hills on 01547 530 220 or email sales@radnorhills.co.uk
