Radnor Splash outperforming flavoured water category with help of Price Marked Packs

At Radnor Hills we’re seeing record growth for our hugely successful flavoured water range Radnor Splash with the help of Price Marked Packs (PMPs).

After extensive market research Radnor Splash was introduced in PMPs in March 2025 to expand the brand’s presence in the Convenience sector.

Our brand, which has been a family favourite for over 20 years, is available in 12x500ml sports cap formats for wholesale and cash-and-carry businesses as an 85p PMP bottle. Completely sugar-free and a blend of pure spring water and all natural fruity flavours, its flavours include Lemon & Lime, Strawberry and Apple & Raspberry.

Over the last 52 weeks, Splash has grown seven times the rate of the overall flavoured water category in total Convenience and is experiencing 77.4% YOY sales value growth. (NielsenIQ RMS data for the Mineral Water category (NielsenIQ Defined) for the 52-week period ending 18/04/2026 for GB total convenience (Copyright © 2026, NielsenIQ)

Martin Brenchley, Head of Wholesale/Cash & Carry for Radnor Hills, said: “We’re delighted with how well Radnor Splash has performed over the last 12 months as a Price Marked Pack. It has also been extremely well received from independent retailers and wholesalers and is Radnor Hills’ fastest growing channel.

“Splash was our very first range of PMPs and we introduced it to not only expand our presence in the convenience sector, but to offer great margins for wholesalers and independent retailers while also meeting shoppers’ needs for quality, value hydration.

“We know soft drinks dominate when it comes to pulling in shoppers at Symbols and Independents, driving a massive third of all foot traffic.

“Shoppers are increasingly value-driven and our PMPs of Radnor Splash make it very easy for them to see the great price and the great value that our brands offer.

“Cash & Carry is a strategic growth channel for us, and we have gone back to basics and put boots on the ground to help us to carry it out. We have invested in brilliant activation including our field sales team, with nationwide coverage, who regularly go into depots, engage retailers directly and communicate the benefits of our products.

“We’ve also invested in eye-catching POS in depot including pallet wraps, shelf strips, bus stops in aisles and bollard covers to help build visibility, create standout and drive impulse purchases.

“These elements not only reinforce brand recognition at scale, they also highlight our investment in our brands.

“At Radnor Hills we have a full sales funnel support from depot to store. We’re committed to supporting retailers beyond the depot and provide convenience store POS including posters, shelf strips and wobblers which all help retailers to drive in-store sales.

“We’re more than a product supplier. We support the full sales process from buying and merchandising to selling through to shoppers – all to help retailers to maximise return on their investment.”

As a result of the success of Radnor Splash PMPs, Radnor Hills introduced its new carbonated soft drink Radnor Spring as a £1 PMP earlier this year. Spring is also available in a 12x500ml case size.