At Radnor Hills, we’ve noticed a growing shift toward nostalgia, with classic flavours such as lemonade making a big comeback. However, looking ahead to 2025, we see an exciting blend of past and future. Traditional flavours are being reimagined with bold twists, and innovative new ingredients are coming to the forefront. So what flavour trends
Hello from the rolling hills of Mid-Wales, where pure spring water flows freely, and the only thing faster than the stream is the pace of social media. It might seem like worlds apart, but for buyers like you, social media is now a key tool in staying ahead of the game. It’s no longer just
For this issue’s edition of The Scoop, we’re here with Radnor Hills’ very own Marketing Manager, Chris Butler. Chris first started working with the company many years ago, lending a hand in the factory during his school holidays. Fast-forward to now, and Chris has spent 11 years full-time with the company, moving through the departments
If you’ve been keeping an eye on industry news, there’s a high chance you’ve read a little (or a lot!) about Extended Producer Responsibility, or ‘EPR’. Set to come into effect from the 1st of January 2025, but also backdated all packaging from the 1st of January 2024. EPR is a new regulatory scheme that
We’re excited to report that we’re the official water supplier for a handful of DP World Tour golf tournaments this summer! The DP World Tour was keen to keep their water supply chain as environmentally friendly as possible, so we teamed up with Ardagh Metal Packaging (AMP) to release co-branded, canned water for the events.
Here at Radnor, we’re big fans of using on-pack promotions to drive sales and boost brand loyalty. William Watkins, our founder, talks through the reasons he believes that adding value can have such an impact on sales. Let’s start with the flavoured water market. What is your strategy for keeping sales high? The flavoured water
In September 2022, the Welsh Government announced that all primary-age school children in Wales would be eligible for free school meals through the Universal Primary Free School Meals (UPFSM) programme. This initiative aims to address the rising cost of living and ensure that no child goes hungry in school. Other wider benefits include promoting healthy
A big thanks to everyone who made it to our Heartsease Stand at The Royal Welsh Show last week! As ever, it was wonderful to catch up over refreshing drinks from our range. We have secured the five-year tender to be the Official Water Partner of the Royal Welsh Agricultural Society (RWAS), which means we’re
As summer approaches, school staff are thinking ahead to September. Whether we’re ordering the kids’ favourites or trying out new food and drink products, it’s crucial to ensure the drinks we provide comply with government guidelines. Here’s a quick and comprehensive look at the drinks allowed in schools. Encouraging healthy habits Water should be the
We’re pleased to announce that we’re releasing our best-selling Radnor Splash range in cans this August. Radnor Splash is a firm favourite within the UK’s flavoured drinks market, going strong for over 20 years. Right now, it holds a market share of about 30%, and the demand just keeps on growing. We’re continuing that growth