For this issue’s edition of The Scoop, we’re here with Radnor Hills’ very own Marketing Manager, Chris Butler. Chris first started working with the company many years ago, lending a hand in the factory during his school holidays. Fast-forward to now, and Chris has spent 11 years full-time with the company, moving through the departments
If you’ve been keeping an eye on industry news, there’s a high chance you’ve read a little (or a lot!) about Extended Producer Responsibility, or ‘EPR’. Set to come into effect from the 1st of January 2025, but also backdated all packaging from the 1st of January 2024. EPR is a new regulatory scheme that
We’re excited to report that we’re the official water supplier for a handful of DP World Tour golf tournaments this summer! The DP World Tour was keen to keep their water supply chain as environmentally friendly as possible, so we teamed up with Ardagh Metal Packaging (AMP) to release co-branded, canned water for the events.
Here at Radnor, we’re big fans of using on-pack promotions to drive sales and boost brand loyalty. William Watkins, our founder, talks through the reasons he believes that adding value can have such an impact on sales. Let’s start with the flavoured water market. What is your strategy for keeping sales high? The flavoured water
In September 2022, the Welsh Government announced that all primary-age school children in Wales would be eligible for free school meals through the Universal Primary Free School Meals (UPFSM) programme. This initiative aims to address the rising cost of living and ensure that no child goes hungry in school. Other wider benefits include promoting healthy
A big thanks to everyone who made it to our Heartsease Stand at The Royal Welsh Show last week! As ever, it was wonderful to catch up over refreshing drinks from our range. We have secured the five-year tender to be the Official Water Partner of the Royal Welsh Agricultural Society (RWAS), which means we’re
Our team has just returned from a fantastic few days at the LACA Main Event, where the spotlight was on the critical mission of levelling up school meals and disparity in funding across the UK. LACA is campaigning for UK nations to ‘Level it up’ to ensure all children get the healthy and nutritious meals
Last month, we shared the news that Radnor Hills has appointed Simon Knight as our new Managing Director, with founder, William Watkins, moving into a new role as CEO. The appointment comes following two years of working together on a consultancy basis. Originally recommended to us by the Welsh Government, he has over 30 years of experience in the FMCG industry, with
More exciting news from our leadership team: our founder and CEO, William Watkins, was elected as the new president of the British Soft Drinks Association(BSDA) last month. The BSDA is a trade body that represents most of the UK’s soft drinks manufacturers, as well as their franchisors, importers, and suppliers. It encourages policymakers to consider
Young people are drinking less. A survey for YouGov showed that 44% of 18 to 24- year-olds say they occasionally or regularly choose low-alcohol or alcohol-free drinks, up from 31% in 2022. There’s no hard-and-fast rule as to why we’re seeing this change, but researchers reckon there’s a mixture of factors at play, from people